Alabama Power
Branded Merchandise Strategy & E-Commerce Growth
Role
Graphic Designer
Industry
Retail
Duration
1 year
Visual Strategy & Campaign Planning
I collaborated with my team to understand campaign goals, seasonal promotions, and audience preferences. This informed the creation of visually compelling merchandise graphics and promotional assets that aligned with the brand and engaged customers effectively.
Designing Promotional Assets
I produced high-quality visuals, including product imagery, digital graphics, and marketing materials, ensuring a consistent and polished look across all channels. Thoughtful layouts, typography, and styling helped showcase merchandise in a way that was both attractive and on-brand.
Enhancing Engagement & Brand Presence
The refreshed creative assets strengthened customer interaction and awareness of merchandise offerings. By elevating the visual presentation, I helped position Alabama Power merchandise as a cohesive extension of the brand, encouraging participation and boosting overall engagement with promotional campaigns.
